Famous highstreet booksellers Waterstone’s have announced that it will be introducing a new book selling price structure later this month which will see the end of the 3-for-2 deals that have been in place for more than a decade.
Replacing the old price structure will see books selling for Â£3, Â£5 and Â£7 as the store promise to revamp their system and give customers more satisfaction amid flagging sales and general interest.
The British bookstore chain that employs thousands of staff around the country was taken over by Russian businessman Alexander Mamut earlier this year and it appears that the news has been welcomed to abandon the 3-for-2 book promotion which has dominated the shops sales for so long: “I’m not sure that the 3-for-2 is what people were looking for. They want one book, at the cheapest possible price.”, said the Trade Publishers.
But author Charles Cumming feels that scrapping the old deal will lead to many unknown authors suffering : “There was a feeling among writers that if your paperback didn’t get into the 3-for-2 deal, you were finished. My worry is that without the presence of a 3-for-2 deal established authors will still be sold at an attractive price, but emerging writers will no longer have a platform.”