Marks & Spencer’s New ‘Super Tomatos’ Could Prevent Cancer

Posted on 17 Jul 2011 at 6:17pm
super tomatos

The New Super Food?

Marks & Spencer have launched a new product everyone is calling ‘super tomatoes’ in their stores, which could play an active role in preventing cancer.

The tomatoes compared with ordinary ones are said to be vital for our diet, they have been enriched with the powerful anti-oxidant selenium, which gives the immune system a lift and can even go as far to say prevents cancer.

The mineral Selenium, is most common in foods such as brazilian nuts, shell fish oil and liver, it is extremely vital for the thyroid glands, which control how fast our bodies use energy and release proteins into the blood.

The new super tomatoes have already been stocked in most Marks & Spencer’s stores around the UK, the cost? £1.99 for a 300g box.

Health and food experts for the brand identified the lack of selenium in the British diet and concentrated on introducing it to one of the best selling salad items, tomatos. There is significant evidence that a deficiency can lead to heart disease and although it does not tend to cause the body many problems, it can be the reason for a poor immune system which is vulnerable to infections.

Dr Carina Norris, of the Nutrition Society, explained tomatoes are an excellent way to get all the nutrient in our diets.

She said: ‘Selenium plays an important role in supporting the immune system, and it’s thought that getting adequate selenium reduces our risk of cancer,’ she said.
‘But many people in the UK don’t get enough from their diets – the latest data suggests the average person consumes well below the (daily) target of 60 micrograms for women and 75 for men.

‘So to get a “difficult” nutrient like selenium into a food that more or less everyone eats – such as tomatoes – has to be a good thing.’ The tomato is the latest product developed by Marks & Spencer to try to improve customers’ health.

Marks & Spencer have only just very recently introduced Vitamin D enriched milk, juice, yogurts, in the aid to reduce the amount of vitamin D deficiency most the UK population suffer from.

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