It’s a well known fact that women love chocolate, especially when that time of month swings around. This is usually the time when our cravings for all things sweet swerves drastically out of control and unfortunately, where there is chocolate, there has to be guilt… or does there?
Now those guilty evenings lying swamped amongst a sea of licked clean cake, chocolate and sweet wrapper can be a thing of the past as there has been a sweet chocolaty treat designed to combat the dreaded PMS.
Finally a chocolate has been created that claims to help alleviate premenstrual symptoms, tackles our chocolate cravings and gives us a healthy excuse to indulge without the guilt.
These dark chocolate CocoPMS truffles declare to ease our troublesome PMS pains as it ingeniously contains two anti-inflammatory – chasteberry and bilberry.
These two natural ingredients profess to reduce womens time of the month pains such as migraines, headaches and stomach cramps as well as give the chocolate a tasty berry twist.
â€˜We are very excited to be leading the way in the niche market of healthy chocolate by combining high-quality truffles with nutrients we are personally interested in,â€™ said Susan Johnson, chief executive of the brains behind the product, Xan Confections.
Regrettably however, we many have to save up the pennies every month to afford these special medicinal chocolates as these ‘guilt-free’ treats do not come cheap. A PMS box of chocolates range from a forgivable Â£7.50 right up to a questionable Â£30.
Despite the price tag it is easy to see why many women will be keen to get their hands on these one-of-a-kind chocolates, as one in three women suffer from PMS during the two weeks before their menstruation.
These uncomfortable and sometimes crippling pains are due to changes in our progesterone hormone levels. PMS symptoms range from mild stomach cramps and tiredness to unbearable pain and erratic emotional disturbances.
The new CocoPMS truffles were created by U.S firm Xan Confections and are just one part of a ‘healthy chocolate’ range they have to offer.
The company have also been busy designing CocoHeart, bite size bits of pleasure that claim to help maintain a healthy heart and CocoPreggers which are infused with all important folic acid to benefit expecting mothers.
Innovation consultant of the prestigious Mintel, Jane Barnet, seemed very impressed by the idea of turning a naughty, indulgent treat in to a healthy, beneficial snack. She said: “Functional chocolate is still a niche area within the chocolate industry.
“In the UK it makes up just 1.4 per cent of all chocolate launches this year with a functional claim to it. In the US it is slightly better at 2.3 per cent but this is still a growing market.
“Chocolate has always been seen as an indulgence, rather than a product that can help certain medical problems.
“Eating chocolate to benefit our hearts or have a healthy baby or lessen the symptoms of PMS is a pretty novel idea.
“Women will now have an excuse to eat chocolate without feeling terribly guilty afterwards.”