He might be a multi-millionaire and own one of the most famous TV faces in the world.

But music mogul Simon Cowell is not in entirely different to many of his piers all desperate to slow down the advancing signs of ageing.

In his battle to beat wrinkles and discover the eternal ‘elixiar of youth’, the 51-year-old  US X Factor chief has admitted in the past that he has used the help of face-filler Botox and takes regular exercise along with a variety of vitamin pills.

Now, however, the music giant appears to be putting all his anti-wrinkling eggs into one basket and got himself hooked on an anti-ageing smoothie drink that he first discovered Stateside filming the US X Factor auditions.

But hold onto your straws, this is no ordinary smoothie.

Identical to a super-smoothie that was engineered by French scientists, Simon Cowell’s beats back his wrinkles with a drink that is packed to the brim with organic acids, vitamins B, C, provitamin A, organic acids,potassium, callcium, magnesium, phosphorus found in the unusual fruits that include, chokeberry, acerola berry and lingonberry.

The anti-ageing smoothie is bursting to the brim with phytochemicals and antioxidants which fight urinary infections, colorectal cancer and many other medical conditions.

Close friend of the music boss and Britain’s Got Talent judge Amanda Holden said:

“He’s into these health smoothies and is always giving away recipes.

“I actually think this is the healthiest he’s ever looked.

“He’s lost weight, he’s really fit, his skin looks good and his eyes are shiny.

“he’s either in love or it’s the herbs.

“Simon’s make-up artist is great because she brings him in loads of vitamin juices, which help to keep up his energy levels during long audition days.”