The new Apple Iphone 4s smartphone had just reported breaking another Apple record: According to sources in Apple – the pre-orders for the device had recently passed 1 million orders.

This breaks the record made by the previous model Apple released (the Iphone 4) which had about 400,000 less pre-orders during its first days of release.

The fact that many technology analysts had expressed their disappointment from the new Iphone 4s doesn’t seem to affect public, which are placing a lot of pre-orders for the new Iphone device.

The new Iphone 4s features no major hardware improvement, no increase in screen size or design. It does include a new Siri voice recognition technology, An A5 processor and improvements to the camera and photography abilities.

Currently, Apple is reported to have the highest selling percentage within the US and the new Iphone 4S sales will give the company an edge over its Android based competitors (like the Samsung Galaxy S2, Galaxy nexus prime, Motoroal Xoom and others).

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