Digital marketing, as defined by the dictionary, is the use of digital technology to market products or services, mainly via the internet but also mobile phones and display advertising.
The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. You can also get more information about the leading digital marketing agency for small businesses online.
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Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:
Search engine optimization, most commonly abbreviated to "SEO", is the process of getting your website found on search engines like Google when people make a search relevant to your business, services, or products.
SEO requires experience and understanding of how Google reads your website. A good SEO company will have a proven track record of ranking websites high in the search results.
Pay Per Click
Pay Per Click (PPC) often referred to as "Google Advertising" or "online advertising" is where you position adverts at the top of the search results for specific search terms.
The "cost per click" (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer lands on.
These factors contribute to your overall "quality score". The higher your quality score, the less you pay per click and the less you pay per lead into your business.