The aim of every company is to introduce their line of products and services to reach the eyes, ears and mouth of customers. This is only achieved when marketing is done correctly. Marketing is something companies cannot ignore while also an art of generating profit and surviving in the market. However, marketing comes in various types which can become a little confusing for beginners. Here are a few types of marketing that will help you to understand more about it.
- Outbound Marketing – Outbound marketing is also known as traditional marketing. This form of marketing is the oldest comprising of cold mails, phone calls (B2B or B2C), advertising and more. For outbound marketing, the ROI or Return of Investment will be low since generation of leads takes longer duration.
- Inbound Marketing – Inbound marketing is totally the opposite of outbound marketing. This form of marketing involves use of tools such as PPC advertising, email marketing, Search engine optimization and more. It is also called as digital marketing.
- Online Marketing – Similar to inbound marketing is online marketing. This form of marketing involves use of internet for introducing products and services of a company or business. Some of the tools needed for online marketing include blogs, social media platforms, search engine marketing. This form of marketing works wonders since everyone stays active over the internet.
- Offline Marketing – Opposite to online marketing is offline marketing comprising of using tools or platforms like mails, flyers, word-of-mouth, radio channels etc.
These are the most common types of marketing. There are training courses that teach about marketing where you can consider enrolling for one.